Within the first phase of partnership with Of the North, NorthStar Home Technologies underwent a complete brand transformation—modernizing its identity while preserving the legacy and trust it’s built over decades.
The refreshed branding now reflects the sophistication and innovation that define NorthStar’s work, pairing elegant design with clear messaging and values that position the company as a lifelong partner in smart living. With a solid foundation in place, NorthStar is continuing to collaborate with Of the North on updated marketing collateral.
NorthStar Home Technologies
case study
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brand refresh
northstar home technologies
before
after
brand identity
messaging
visual guidelines
NorthStar Home Technologies
brand refresh
the challenge
our approach
NorthStar Home Technologies, a leader in luxury home automation and lighting, had built its reputation on trust, expertise, and cutting-edge technology. But its brand identity hadn’t evolved alongside its innovation.
The existing logo and materials no longer reflected the sophistication or elevated experience the company delivered to its high-end clientele. With plans to align visually with its Minneapolis design studio and roll out new collateral, NorthStar needed a modern, cohesive foundation—one that captured both its legacy and its future.
Beyond visuals, the team also needed a clear brand framework: messaging, core values, and positioning that could align internal teams, educate staff, and serve as a guidebook for every touchpoint moving forward.
We began with deep discovery—researching competitors, aspirational brands, and adjacent industries to understand what “elevated technology” truly looks and feels like. This research informed both visual direction and verbal identity, ensuring every element reflected NorthStar’s sophistication while setting it apart within its market.
From there, we built upon the brand’s existing equity. The legacy colors and emblem, long respected and recognized, were refined with modern typography, balanced spacing, and a timeless, elegant palette. The result: a brand that feels both established and forward-thinking.
Strategically, we repositioned NorthStar around its core promise—partnership beyond installation. Messaging emphasized the company’s commitment to privacy, security, and innovation long after project completion, reinforcing its role not just as an installer, but as a trusted technology partner who keeps clients at the forefront of smart living.
the results
With a cohesive brand book, messaging framework, and visual system in place, NorthStar now has the clarity and confidence to guide future creative initiatives. The brand’s new foundation will extend into upcoming collateral projects—including marketing materials, digital assets, and the forthcoming Minneapolis design studio refresh—developed in continued partnership with Of the North.
Together, we’re building a visual and strategic ecosystem that reflects where NorthStar has been—and where it’s going next.
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