From sun-soaked roof tops in Madrid to snow-covered pop-ups in Montreal, ROXY knows how to create a vibe—and The Swell Communications knows how to bring it to life. At the helm is Aléna Jeangrand, founder of the France and Canada-based boutique PR and event agency behind ROXY’s latest experiential stunner: ROXY Snow Club. What started […]

Some people are drawn to the North Shore for its waves, others for its sunsets—but for Raigen Brabham, it’s the raw, untamed inspiration that turned a Texas tomboy into one of O’ahu’s rising creative forces. Raigen is a model, stylist, creative director, and the visionary behind With All the Angels, a brand specializing in commercial, […]

You can almost always find me on the North Shore, though depending on where I am, that could mean something very different (or in many ways, something oddly similar). I was born and raised in Minnesota, so for me, “the North Shore” always meant the magical, frozen, freshwater coast of Lake Superior. But having lived […]