We’ve been on every side—leading corporate brand teams, hiring and managing agencies, working within them, and building our own. That perspective matters. It means we know how decisions actually get made, what clients truly need, and how to turn ideas into results.
Founded by a former Director of Brand Engagement with 10+ years in digital marketing, Of the North knows what works, what doesn’t, and how much better the process (and results) can be when research and strategy lead the way.
We've distilled our experience into an approach that's efficient, effective, and (dare we say) fun. Strategic without being stiff. Creative but not chaotic. Warm and approachable, but always serious about getting results.
Every partnership begins with Discovery—a thoughtful deep dive into your brand, your audience, and the world you operate in.
Through research, interviews, site visits, and audits, we take the time to understand what’s working, what’s not, and where new opportunity lives.
The result is a brand direction presentation that explores multiple paths forward—giving you clarity, alignment, and confidence before Strategy and Execution ever begin.
Once your direction is clear, we map out the plan to get you there.
This is where insights from Discovery turn into Strategy—a blueprint for how to reach your goals. Whether it’s refining your look, refreshing your website, defining your social platforms and cadence, or mapping campaigns and partnerships, this phase lays the groundwork for everything that follows.
The result is an actionable, research-backed roadmap ready to guide what comes next.
This is where the work comes to life.
Execution is the doing—the creating, writing, designing, posting, and managing that turns Strategy into real results.
Here, we handle both the day-to-day and the big picture: scheduling, engaging, reporting, and refining along the way, constantly optimizing to reach (and exceed) your goals.